Xiayu Cheng

What are your current duties?

I served as a Video Producer at the GEC Academic Branding Team, where I played a pivotal role in managing the end-to-end production of promotional video. My responsibilities included overseeing the entire video production process, from conceptualization to execution, ensuring that each video aligned seamlessly with the external communication strategy of the brand. I also made contributions to live-streaming initiatives, leveraging my expertise to flawlessly execute real-time broadcasts that engaged our audience effectively.

What made you choose GEC Academy?

GEC consistently stood out as a trailblazer in the industry, constantly at the forefront of shaping its development. The evident potential for substantial growth within the company caught my attention. The prospect of contributing value to GEC while concurrently immersing myself in the innovative wave that the company represented was particularly appealing. GEC's commitment to pushing the boundaries of the industry and being a catalyst for change resonated with my professional aspirations. The culture of innovation, as portrayed by GEC, aligned seamlessly with my own passion for staying at the cutting edge of industry trends. This alignment, coupled with the organization's commitment to fostering a dynamic and collaborative work environment, solidified my belief that GEC was the ideal platform for me to grow both professionally and personally.

What are your specialisms and interests?

I specialize in photography, drawing inspiration from my love for travel, diverse cultures, and culinary experiences. Beyond capturing moments, I'm a music enthusiast, enjoying both listening and actively creating across various genres. These passions reflect my creativity, curiosity, and a commitment to exploring the world through different lenses.